Thursday, 11 March 2010
Discover your imagination
Monday, 8 March 2010
Oscarul, spectacol prin definitie
What a night!
Iata ca a trecut si festivitatea Oscarurilor, cea mai importanta noapte a tuturor celor implicati sau pasionati de film, o noapte cu momente inedite, orgolii ranite dar si noi oportunitati pentru castigatori.
"Spuma" show-ului a fost cei doi comedianti-prezentatori, Steve Martin si Alec Baldwin ce au decis sa nu faca lafel ca Jack Hughman anul trecut: s-au decis sa nu danseze. In schimb, nu au abandonat traditia, si l-au co-optat pe Neil Patrick Harris sa faca numarul pentru ei. Si a iesit excelent.
In schimb, cei doi s-au axat pe stand-up-ul de inceput ca sa incalzeasca putin atmosfera. Nu au ezitat sa comenteze decizia academiei de a mari numarul nominalizarilor pentru Cel mai Bun Film, cand au remarcat ca tot Hollywood-ul se intreaba acum: “Cat fac 5 ori 2?”.
Apoi l-au incurajat pe Vanatorul de Evrei, Christopher Waltz din Inglorious Basterds, spunandu-i ca in sadistica sa cautare a ajuns acum sa fie inconjurat de evrei. Si nu au ezitat sa mentioneze relatia “speciala” care s-a format intre fostii soti Kathryn Bigelow si James Cameron, cand au anuntat ca dupa nominalizarea la aceeasi categorie, Kathryn i-a trimis lui Cameron un buchet de flori cu un cronometru (aluzie la subiectul filmului regizat de ea, Hurt Locker, despre un genist in razboiul din Irak).
Desigur, filmul preferat al celor doi este Hangover, dupa spusele lor, una dintre cele mai bune comedii din ultimul timp, din nou aluzie la faptul ca o comedie nu a reusit sa fie nominalizata la vreun premiu important pana acum.
De mentionat si ochelarii 3D pe care cei doi i-au purtat pentru a-l putea vedea pe James Cameron, probabil unul dintre momentele de top din intreg spectacolul.
Momentele amuzante au continuat si in timpul decernarilor, cand Ben Stiller a inmanat premiul pentru Cel Mai Bun Machiaj machiat ca un Na’Vi (specia extraterestra cu coada din Avatar), iar personajele din filmele de animatie nominalizate si-au spus parerea, in stilul propriu, despre cum e sa fii nominalizat.
Cele doua sectiuni In Memoriam dedicate una lui John Huges, scriitor de film decedat anul trecut, si una dedicata oamenilor de film ce au incetat din viata recent, au infasurat statueta aurie cu esarfa neagra, amintind Hollywood-ului de cei ce nu mai sunt.
Steve Martin a incheiat ceremonia scurt si la subiect, mentionand ca “This show has lasted so long that it makes Avatar look like it happened in the past!” (Show-ul acesta a durat atat de mult incat Avatar pare ca s-a intamplat in trecut!) iar Alec Baldwin a dat start-ul petrecerilor.
Sunday, 7 March 2010
De ce 10 ?
Anul acesta categoria Cel mai Buna Film in concursul suprem dupa statueta parfumata cu aur, pe nume Oscar, s-a extins la 10 nominalizari.
Oare de ce?
Ultima data cand s-au nominalizat 10 filme pentru premiul cel mare a fost in 1943, dupa care s-au nominalizat doar 5. Intre anii 1931 si 1943 au fost si 8 nominalizari dar chiar si 12. De ce dupa 67 de ani s-a revenit, tocmai anul acesta, la formula initiala de a nominaliza 10 filme ?
Raspunsul e destul de simplu: ratings.
Festivitatea Oscarurilor este una dintre cele mai vizionate show-uri din lume, probabil cea mai vizionata. Competitori puternici sunt finala campionatului modial de fotbal sau Super Bowl-ul american.
Pe de alta parte, Oscarurile inchid sezonul premierilor la Hollywood si marcheaza schimbarea sezonului din filme “grele” (drame, biografii, musical) la cele “primavaratice” (comedii romantice, animatii, fantasy, dar si actiune).
Dar probabil cel mai intemeiat motiv de a extinde numarul nominalizarilor de la 5 la 10 este predictibilitatea. Pana la seara Oscarurilor sunt alte festivitati de premiere, mai putin sau mai mult faimoase, care prezinta aceleasi nominalizari si scad din intensitatea “emotiei” de a ghici, spera sau castiga Oscarul, dar mai important, din a urmari spectacolul live. Caci aceasta este miza ABC (organizatorul evenimentului si detinatorul exclusivist a drepturilor de difuzare a ceremoniei) cand vine vorba de Oscaruri: cati mai multi oameni in fata televizoarelor, indiferent pe ce post se retransmite sau pe ce site se difuzeaza in direct.
Dupa doi ani la rand in care rating-ul per show a scazut considerabil, decizia de a mari numarul nominalizatilor pentru Cel Mai Bun Film nu face decat sa sporeasca “misterul” din jurul intrebarii “cine va castiga?” si mai ales sa scada nivelul predictibilitatii.
Iar asta va duce inevitabil la cresterea numarului de spectatori/telespectatori si implicit al rating-ului
De ce “The Hurt Locker” atat de repede pe ProTv?
Banuiesc ca multi dintre noi am vazut reclama la ProTv la “ The Hurt Locker” ce ruleaza duminica la 22:30 pe ProTV, film cu 9 nominalizari la Oscar anul acesta si mari sanse la Cel Mai Bun Film. Multi dintre noi s-au si intrebat daca e adevarat, daca e o farsa sau daca macar se poate ca un film lansat in Romania pe 29 septembrie anul trecut si cu atatea nominalizari, sa poata rula la TV. Ei bine, se poate si asta datorita puterii de decizie a anumitor persoane din staff-ul ProTv ce se ocupa cu alegerea filmelor ce vor rula pe post.
Pe de alta parte, filmul a fost prezentat pe 4 septembrie 2008 la festivalul de film de la Venetia, unde a avut un prim succes rasunator. Daca cineva dintre acele persoane cu putere de decizie ar fi fost prezent la lansare, pe langa succesul din partea publicului si al juriului, ar fi auzit si parerile criticilor de film si jurnalistilor (care decid castigatorii la Golden Globes) si decizia de a achizitiona drepturile de difuzare ar fi fost simpla.
Ceea ce si s-a intamplat. Avand in vedere ca orice film independent este ieftin (comparativ cu productiile blockbuster hollywood-iene) si cauta sa recupereze investitia in productia filmului, achizitionarea lui “The Hurt Locker” a fost accesibila la momentul respectiv.
Insa decizia cu adevarat inteleapta a ProTv-ului a fost de a astepta rularea pe post pana dupa sezonul premiilor la Hollywood, incurajata probabil si de vestile bune despre film ce veneau din presa si de la festivaluri.
Astfel, ProTV isi asigura o bine-meritata audienta, filmul ruland chiar in seara decernarii premiilor Oscar si probabil de nenumarate ori de-acum inainte in cazul in care va castiga premiul cel mare.
Saturday, 6 March 2010
Nomination and Predictions
Monday, 1 March 2010
Avatar/Goliath vs Hurt Locker/David
With 6 days left to go before the big night, apparently the top contenders for the Academy’s Best Picture prize are The Hurt Locker and Avatar. Can anybody believe that? Small, indie production but with a powerful human-side battling against the golem in all shapes and sizes but with innovative technique? Doesn’t this look like a battle from the holy books? Yes, it does. It’s exactly like David and Goliath. And here’s what I think will be the aftermath of such a confrontation.
Crunching last box-office scraps, Avatar/Goliath is tired of the same food for last couple of months. He chewed out of other wannabes like Twilight, Sherlock Holmes, It’s Complicated, Daybreakers, Book of Eli, Lovely Bones, Edge of Darkness and many others. And now he’s biting his way into The Oscars with 9 nominations, including for the big one. A thought at which Avatar/Goliath grins everytime it crosses his mind. But he is tired. He’s tired of no real competition. Tired and furious on people not understanding what he has achieved and what he represents. He feels the eyes of the Gods/Academy carefully watching him almost feeling their breath warming up his backhead. The pressure is gaining on him, even if he’s as big as Titanic. Even bigger.
Somewhere in the far distance something slowly climbs uphill. It’s been a long year for Hurt Locker/David and he has reached incredible levels. He took on any challenges that his people gave him and he surpassed all. He came to the New Lands/USA in mid-year and didn’t became a sudden sensation in the box-office arena. But he slowly conquered the souls of his watchers and built a strong army of followers. Key-followers. His efforts have paid off. He carries the responsibility of 9 Oscar nominations, the most important ones.
Avatar/Goliath turns to see this ant approaching and feels his anger chocking him when he sees who it is. Nevertheless, he’s heard before of this... Hurt Locker/David.
AVATAR/GOLIATH: How dare you show your poster in front of me, scum? How dare you come near me? You’re not even the same genre!
HURT LOCKER/DAVID: But we’re being watched by the same crowd, sport! Just wanted to come here and assess the situation. See whats your status.
AVATAR/GOLIATH: Be gone, indie! Before I smash you with my 500 million production costs!
HURT LOCKER/DAVID: What? And send my ass flying to... Pandora?... Touching. I think your only fans between the Gods/Academy all travelled to the Blue-people planet and communication was interrupted. They can’t cast their vote throughout the Universe, mate.
AVATAR/GOLIATH: There are no limits to what I can do! I am the King !
HURT LOCKER/DAVID: You need a couple of humans, that can actually feel, to drag your blue-tail back to reality.
AVATAR/GOLIATH: Who are you to tell me what reality is?
HURT LOCKER/DAVID: You know me. I’m the one who stole the main prizes in front of your big-round eyes and made people feel human again. I’m the 11 million production that took the audience by surprise and reminded everybody about the terrible things we force ourselves to commit. About an unnecessary war that you so eagerly promote.
AVATAR/GOLIATH: You cannot compete with the simbolism of my war! My war is eliberating!
HURT LOCKER/GOLIATH: Your war is a fairy tale! It’s Pocahontas. Ridiculous.
AVATAR/GOLIATH: Made people dream again! Don’t you think they need that?
HURT LOCKER/GOLIATH: People need to realize the situation this world is in ! The situation our proud army is in. I’m their wake-up call!
AVATAR/GOLIATH: I stand for fulfilling people’s dreams. It’s the perfect drug.
HURT LOCKER/GOLIATH: War is a drug too. Powerful drug. You’ll see soon enough.
AVATAR/GOLIATH: You threaten me, bug?! You stand in front of innovation? In front of evolution? The future?
HURT LOKER/GOLIATH: I stand for a story that inspires people, not brainwash them. I stand for directors with passion who want to send a message, I stand for low-budget quality movies in these times of crisis!
Avatar/Goliath swiftly brings out his cutting-age-new-generation-stereoscopic-camera and slams it to the ground making the world tremble.
AVATAR/GOLIATH: Can you compare yourself to that??
Hurt Locker/David stares at the magnificent piece of movie-weaponry. A truly awesome site.
HURT LOCKER/DAVID: What use for it if what it shows is just someone else’s imagination? If it draws people to see it it’s because of the imagery, but not because of the feelings it stirs.
AVATAR/GOLIATH: It will get me what I want. Recognition.
HURT LOCKER/DAVID: It’s never enough, isn’t it?
Avatar/Goliath grins at the thought of it.
HURT LOCKER/DAVID: Don’t you get it? Don’t you understand that the prizes are... unobtainable? People minds are shifting. People are starting to get out of their sofas and look outside the window. They’re starting to take notice, to care, to act. It’s this world’s people that will show you that big things can be achieved by small people when there’s passion.
A moment of silence as this sinks in. Hurt Locker/David stands to leave.
HURT LOCKER/DAVID: I guess I said what I came here to say. I’ll fire my sling in six-day time and it will hit you where it hurts the most. In your pride.
Without any fear, he turns his back to Avatar/Goliath and walks away. The hill is silent now. Silent before the storm.